Monday, February 8, 2010

The Pro-Life Super Bowl Ad - By Google

I’m not sure how effective Google’s Super Bowl ad was last night as advertising. It consisted solely of text, and most Super Bowl parties are not conducive to everybody quieting down so you can read the television. That’s the way it was at my house, anyhow, and I missed it.

Someone forwarded me an email from Troy Newman of Operation Rescue today where he suggests the spot by Google was the most pro-family and pro-life ad of the night. Writes Newman:

All good advertising must mirror everyday circumstances. And who hasn't used Google to make travel plans, find restaurants, or define an unknown word? But Google's ad went a step further than just random searches; it told a love story that surprised me by its overt pro-life message.

With the popular Google search engine as the sole backdrop to the story, a man looks to Paris as place to go to school, and by way of an Internet search, he finds a café near the famous Louvre. A French girl tells him he is cute, but of course the expression of amore must first be sent through Google for the English conversion. But the language of love is not lost in translation.

After a quick Internet search for chocolates and poetry, the long distance relationship culminates with wedding in a French church - yes church!

But wait! There's more.

After a proper courtship, and a Christian wedding, the Internet surfer looks for a way to assemble a baby crib, and the commercial ends with the quick cooing of a newborn baby.

I don’t know that I’d make the same judgment, but I’ve watched it a few times today and I’m struck by the innocence and normalcy of the spot (something Newman also touched on). Anyhow, here it is in case you missed it.